There is a post by Paul Hontz at The Startup Foundry that keeps popping up on my Twitter feed and has really started to grate at me.
Hontz’s thesis: the iPad needs iTunes to be activated and, therefore, is not a “post-PC” device. Android devices activate out of the box and, therefore, are “post-PC” devices.
Box and inbox
Let’s start with the obvious: the iPad does need iTunes to activate. There is no denying that.
If you set activation aside, however, the iPad is perfectly capable of running independently of a PC of any kind. I’m pretty sure I haven’t synced mine in a while, and I know of plenty of users who are in the same boat (and loathe the thought of syncing and backing up).
One could even argue that Apple has made damn sure that as much of the iPad’s life can take place untethered. Even if you wipe out your device, there are ways to get most of your content back without connecting to a computer.
In fact, if you happen to buy your iPad in an Apple Store, they’ll be more than happy to activate it for you. It takes only a few minutes.
Still, Hontz is entirely right when he says that you need iTunes to activate the iPad.
So what?
However, if you think that untethered activation is what makes a device “post-PC,” you’ve completely misunderstood the meaning of the term; you are staring intently at a tree, while a majestic forest is growing all around you—and, pretty soon, you’ll turn around and figure out you’re lost.
“Post-PC” is not about the liberation of the device from the PC. It’s the liberation of the user from the concept of PC.
If you’re a developer and all you ever do is thinking like a developer, a device like the iPad makes no sense whatsoever. It’s closed, limited in what it can do; it lacks a keyboard; it can’t be used to write code. And so on, and so forth.
Users—regular folks—don’t think like developers, though. Users dread computers, and only deal with them because they must.
From the perspective of a normal person—no matter how intelligent or erudite—a computer is something that breaks easily and takes a lot to be fixed, either in terms of money, or in terms of condescending looks from an obnoxious IT person.
Computers make you feel stupid; unless you know the exact incantations, key sequences and special shortcuts, they’ll refuse to yield the results you want and go rogue on you.
IT specialists, of course, generally make no effort to improve things. We like being part of a special group that “gets it,” and actively—if unconsciously—endeavour to keep outsiders where they belong. We’re the world’s geekiest secret society.
What post-PC really means
The genius of iOS—rivalled, so far, only by Windows Phone 7—is that it is, essentially, a foolproof system. Short of throwing an iPad against the wall, or falling prey to regular wear-and-tear, there is no real way to do irreparable harm to it that requires expert repair.
Of course, this doesn’t mean that its software is perfect, just like “it just works” doesn’t mean that Macs don’t crash or break. It simply means that you can use it with reasonable certainty that you will not dig yourself into a hole.
IT people seem to have a really, really hard time understanding this. For the past three or so years, I have been telling anyone willing to listen that it’s about time for us to stop promising people that computers will cure cancer and take us to the moon, and start showing them that the average person can, instead, use them to put together a Powerpoint presentation that doesn’t look like it came straight from a cow’s digestive system. More often than not, when I make that point, I am met by blank (or, worse, condescending, “Tabini is crazy” stares).
Imagine if you walked into your car tomorrow, and the dashboard looked like the cockpit of a 747. How would you like that? Would you take the car for a spin? That’s the way the average user feels in front of a computer.
Instead, your car has simple controls. Strangely, this doesn’t mean that the average automobile is a low-tech affair. Think of the hundreds of years of engineering advancements that went into making driving so easy that an unfortunately large number of people can master it. Sure, Michael Andretti probably laughs every time he sees a Tercel, but I doubt he’s the prototypical customer Toyota had in mind when they designed that car.
The similarities between an iPad and a car are startling. An automobile has one last-ditch failsafe mechanism: the ignition key. Even though it’s ostensibly there to prevent theft, you know, at the back of your mind, that, should everything suddenly take a turn for the worst, you can just yank the key out and the car will come to a complete stop.
The same is true of the iPad’s home button. Officially, it “takes you back to the home screen.” To a regular user, however, it’s a big red button that screams “LET ME OUT OF HERE.” Press it, and you’re safely back at the beginning, no matter what you have done.
And so, it seems to me that “post-PC” has nothing to do with openness, tethering, or even tablets. It has everything to do with the rebirth of the computer into a device that average people can put to good use, without fear, for the performance of the tasks that matter to them.
Miss that, and you’ll shut yourself out of a huge opportunity.